Category strategy
Reaching Global Markets: Who Is the Customer?
A well-known marketing mantra is “know your customer, have the right message and deliver that message at the right time.” This may sound simple but the process for how to execute this concept successfully is often misunderstood.
Doing Business in China: 3 Considerations for Success
As the second largest economy in the world, China remains an extremely attractive market for foreign companies. However, doing business in China can be challenging. Rapid market transformation and new government reforms can make China a very difficult market to access. If you want to succeed in China, here are three key points to consider.
How to Develop an International Pricing Strategy
Competing in today’s global economy means expanding your business beyond the borders of your company’s home country. Developing an international pricing strategy is an integral part of this expansion. Before entering a foreign market to conduct business, you must understand the pricing structure among the competition that your company may face.
