Reaching Global Markets: Who Is the Customer?
A well-known marketing mantra is “know your customer, have the right message and deliver that message at the right time.”
Official Blog of IBS Global Consulting
A well-known marketing mantra is “know your customer, have the right message and deliver that message at the right time.”
As the second largest economy in the world, China remains an extremely attractive market for foreign companies. However, doing business
Competing in today’s global economy means expanding your business beyond the borders of your company’s home country. Developing an international