Reaching Global Markets: Who Is the Customer?
A well-known marketing mantra is “know your customer, have the right message and deliver that message at the right time.”
Category: strategy
Doing Business in China: 3 Considerations for Success
As the second largest economy in the world, China remains an extremely attractive market for foreign companies. However, doing business
How to Develop an International Pricing Strategy
Competing in today’s global economy means expanding your business beyond the borders of your company’s home country. Developing an international
