Category development

Reaching Global Markets: Who Is the Customer?

A well-known marketing mantra is “know your customer, have the right message and deliver that message at the right time.”  This may sound simple but the process for how to execute this concept successfully is often misunderstood.

Doing Business in China: 3 Considerations for Success

As the second largest economy in the world, China remains an extremely attractive market for foreign companies.  However, doing business in China can be challenging.  Rapid market transformation and new government reforms can make China a very difficult market to access.  If you want to succeed in China, here are three key points to consider.

Going Global: 7 Mistakes to Avoid When Expanding Internationally

International expansion can bring exciting growth opportunities for companies both large and small.  While going global may be an ideal move for your business, expanding into a foreign market is not without its challenges.