Reaching Global Markets: Who Is the Customer?

A well-known marketing mantra is “know your customer, have the right message and deliver that message at the right time.”  This may sound simple but the process for how to execute this concept successfully is often misunderstood.

Continue reading


Doing Business in China: 3 Considerations for Success

As the second largest economy in the world, China remains an extremely attractive market for foreign companies.  However, doing business in China can be challenging.  Rapid market transformation and new government reforms can make China a very difficult market to access.  If you want to succeed in China, here are three key points to consider.

Continue reading